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The Emergence of hybrid AV & Broadcast workflows driving remote work culture:
Audio Visual: The Golden Goose of The Telco Industry!
Telcos have been under significant pressure as their traditional value pools have gradually depleted, and new growth horizons have proven to be fleeting, driving return on investment capital ever closer to the weighted average cost of capital. While the industry rose to the challenge of 2020—connecting people to work, family, school, and healthcare—the pandemic accelerated and amplified trends redefining the basis for success today.
When COVID-19 hit, companies were forced to disrupt and innovate to tide over the brewing storm. Audio-Visual was one of the main disruptors that came to the rescue and took center stage during that period. From giant streaming platforms such as Netflix and Hulu to Zoom and Microsoft Teams, that became the universal tool to connect remote employees worldwide for efficient communication.
This has also supercharged the evolution of the Audio Visual segment at unprecedented rates to help cater to world-class audio and visual systems with the help of IoT and other emerging technology, which in turn provided impeccable visual meetings that felt akin to the in-person experience. However, this is just the tip of the iceberg; with Audio Visual impacting everything from the future of work to how we perceive and understand information, there is a sea of opportunities yet to be explored.
Digital disruption has also enormously impacted the audio-visual segment in recent years. For starters, encountering Audio Visual in daily life is unavoidable—a significant problem for companies. In an era when screens are ubiquitous, from enormous video displays found in sports clubs, college campuses, and retail hubs, to handheld devices people can hardly keep their eyes off, Audio Visual integration has become the golden goose for companies.
This is all part of the more significant movement of digital disruption and the enormous opportunity to change the future of work forever.
The next generation of telcos will be defined by leaders who act now, risking short-term incumbency advantages to seize untapped growth and utilize the resources at hand. The current movement demands a holistic, future-back approach to transformation, in which leaders deliver bold, integrated changes to reset their organization’s DNA with the help of advancing Audio Visual systems to unlock their full potential.